Criteria
The tobacco category includes taxation (40%), advertising (10%), smoking ban (30%), packaging restrictions (10%), retail display ban (5%) and vending machine bans (5%).
Cigarette tax
Calculated in a similar way to alcohol taxation (see above). Tax rates are adjusted for purchasing power. The highest taxing country scores 40. Other countries are scored as a percentage of the highest tax.
Advertising
Scored out of 10. A total ban scores 10 points, a total ban except at point of sale scores 9 points. If other advertising is permitted, a lower score is awarded, but all TPD-compliant countries score at least 6 points.
Smoking ban
Divided into five subcategories, each scoring up to 10 points. These are: bar, restaurant, workplace, cars and outdoors. Points are awarded according to the size and scope of the ban with the final score out of 50 adjusted to make it a score out of 30.
Packaging
Regulation of tobacco packaging in excess of EU Directives can earn additional points. Countries with a full ban on branding (‘plain’ or ‘standardised’ packaging) get 10 points.
Display ban
Countries which prohibit retailers from displaying tobacco products behind their counter are awarded up to 5 points.
Vending machine ban
Prohibition of cigarette vending machines earns 5 points.