Tobacco 2025

No. Country Tax (40) Smoking ban (30) Advertising (10) Packaging (10) Display ban (5) Vending (5) Total (100)

Least free

Less free

Freest

Criteria

The tobacco category includes taxation (40%), advertising (10%), smoking ban (30%), packaging restrictions (10%), retail display ban (5%) and vending machine bans (5%).

Cigarette tax

Calculated in a similar way to alcohol taxation (see above). Tax rates are adjusted for purchasing power. The highest taxing country scores 40. Other countries are scored as a percentage of the highest tax.

Advertising

Scored out of 10. A total ban scores 10 points, a total ban except at point of sale scores 9 points. If other advertising is permitted, a lower score is awarded, but all TPD-compliant countries score at least 6 points.

Smoking ban

Divided into five subcategories, each scoring up to 10 points. These are: bar, restaurant, workplace, cars and outdoors. Points are awarded according to the size and scope of the ban with the final score out of 50 adjusted to make it a score out of 30.

Packaging

Regulation of tobacco packaging in excess of EU Directives can earn additional points. Countries with a full ban on branding (‘plain’ or ‘standardised’ packaging) get 10 points.

Display ban

Countries which prohibit retailers from displaying tobacco products behind their counter are awarded up to 5 points.

Vending machine ban

Prohibition of cigarette vending machines earns 5 points.