Since 2012, Sebastian represents as Director General of ESA over 200 members coming from the manufacturing and supplying side as well as national trade associations. In his daily work he ensures that members’ interests are given weight in the European policy –making process. His main objective is the further understanding and promotion of the savoury snacks sector through collaboration with EU institutions, NGOs and media.

Since 2014 Sebastian chairs FoodDrinkEurope Diet Working Group that looks after the health and nutrition debate on EU-level and he is member of various European industry platforms and stakeholder gatherings.

Sebastian has 15 years of experience in public affairs and communications having worked in the private sector and with not-for profit organisations.